Happy birthday to Desirable Roasted Coffee

Desirable Roasted Coffee is a year old! And I didn't even notice.

Some dates simply slip my mind. I can tell you the date I started my first company (September 17, 1990), but couldn't tell you on a bet my oldest friend's birthday (sometime in August).

So it doesn't surprise me that the first anniversary of Desirable Roasted Coffee's hard launch happened last month. Without me noticing.

The opening post (As good a reason as any), on October 7, 2004, was about a subject that is both old news and, tediously, still news.

Why is this not surprising? A 15-month study by the Bush Administration confirms what most people have come to expect, even while the top of the Administration tries to pretend otherwise: Iraq had no WMD.

The first communication post came five days later (Can Corporate Blogs be Conversations?), the complete text of which was:

Friend Shel Holtz looks at some basic philosophy underlying what I call "bandwagon blogging" -- that is, the rush by CEO's to have their very own blog.

That's probably the shortest Desirable Roasted Coffee post ever, and it's all been uphill or downhill since then, depending on your view.

Along the way, there have been a dozen or so posts I suspect I should have watered down. I can think of a dozen or so that I should have made, or should have fired up. But comments, which outnumber posts considerably, keep me pretty straight.

There's a bunch of people I wouldn't have "met" had I not started writing Desirable Roasted Coffee: Lee Hopkins, Jeremy Pepper, David Parmet, Josh Hallet, Trina-Maria Kristensen and Robert French come instantly to mind. And even though I have known Shel and Neville  and Gunnar, and Eric for years, I certainly "talk" with them more regularly because of the  blog. (At the very least, I can assure myself that, if I don't give my readers value directly, I give it to them by linking to some pretty ace communication thinkers).

So... that's it! No cake, ice cream, pappadams or champagne -- but you'll get over it. And now I'll dive into year 2.

Posted by Allan Jenkins on November 9, 2005 at 01:20 PM in Bizarre & Unexpected, Desirable Roasted Coffee, History | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/237619/3500524

Listed below are links to weblogs that reference Happy birthday to Desirable Roasted Coffee:

Comments

Happy B-Day.

Let's see you're one, so soon you'll start walking then comes potty training....

Posted by: Josh Hallett | Nov 9, 2005 2:01:07 PM

Happy first birthday. Can't wait for you to reach the Terrible Twos. ;-))

Posted by: Donna | Nov 9, 2005 5:18:59 PM

Happy birthday.

Posted by: Gunnar | Nov 9, 2005 8:27:41 PM

Allan:

Congrats ... most blogs never make it to their third or fourth post, let alone a whole year's worth.

Not only have you reached this milestone, but you've also added considerably to the discussion that is the PR blogosphere. Keep up the thought-provoking work!

Posted by: John Wagner | Nov 9, 2005 11:35:15 PM

Congrats! (I just wish we had "met" under different circumstances!!) *8-)

Posted by: Phil Gomes | Nov 10, 2005 2:24:40 AM

Where's the Amazon wishlist?? Congrats on being one of the better PR blogs out here.

Posted by: Jeremy Pepper | Nov 10, 2005 3:17:29 AM

Thank you all for your kind words.

Jeremy: No Amazon wish list... everyone knows I can't read. At one, we aren't even housebroken.

Posted by: Allan Jenkins | Nov 10, 2005 6:52:10 AM

The comments to this entry are closed.