How to use blogs

Elizabeth Albrycht brings us a coolio slide by Ansgar Zerfass. My first sense is that it needs tweaking -- crisis blogs might help solve some conflicts, but not complex ones -- but I like the idea of mapping this.

Posted by Allan Jenkins on March 24, 2006 at 12:45 AM in Blog Management, Communication Skills, Corporate Communication, Knowledge Management, Online Media | Permalink

Comments

Now... take out the word marketing. Did this make any change at all?

So why do we need this word/discipline?

Posted by: David Phillips | Mar 24, 2006 11:02:44 AM

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