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October 31, 2008

Demos: Bosses "should embrace Facebook"

"Companies should not dismiss staff who use social networking sites such as Facebook and Bebo at work as merely time-wasters, a Demos study suggests.

Attempts to control employees' use of such software could damage firms in the long run by limiting the way staff communicate, the think tank said."

Read the full BBC article, then download Network Citizens: Power and Responsibility at Work. It's good stuff (and it's a free download, despite the £10 price tag).

I would go as far as to say "bosses must embrace social networks."

Two (of countless) reasons:

  • Social networks build stronger organizations. Strong organizations tend to be more profitable.An example of a social network diagram.
  • The incoming entry-level cohorts live on social networks (Facebook, MySpace, Bebo, etc). They IM and text as naturally as breathing. Tell them they can't use these tools at work, and you will soon see the best of them snapped up by your competitors.

So don't be stupid, bosses. Embrace social networks.

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Posted by Allan Jenkins on October 31, 2008 at 04:13 PM in Business, Career management, Social Media, Social Tools | Permalink

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Comments

Allan, I heartily agree with you. Today's Millennial students, the ones I teach at my university, are hard-wired to communicate via social media. Organizations must embrace it or lose employees to more enlightened firms who have found ways to incorporate the many ways in which people can now communicate.

Lead on, my dear friend.
Les

Posted by: Les Potter | Nov 2, 2008 11:03:16 PM

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