Heads up, friends: IABC handouts, AAF videos online

The International Association of Business Communicators recently held its conference in Vancouver, BC, Canada. Speaker handouts are online.

The next weekend, the American Advertising Federation held its conference in San Francisco. It filmed some of its presenters, and has published an archive.

I've been browsing both, comparing the social media/live web presentations, and am concluding that IABC was streets ahead of AAF this year (a turn-around from 1995, where AAF had a firm handle on "Web/Internet" when IABC attendees were walking out on John Perry Barlow).

It's an hour, but here is one of the AAF presentations. For info purposes only, PR practitioners might want to have a look at how some of our ad comrades are approaching social media.

Hat tip to my dad.

Posted by Allan Jenkins at 07:52pm in Advertising, Communication Skills, Conferences, IABC | Permalink | Comments Welcome! (5)

Playfair to Powerpoint... doesn't look like progress

One of the seminars I hold for clients is entitled Make Data Come Alive. It's a afternoon's course in which participants learn the basics of turning reams of data into well-designed charts that instantly convey an unmistakable message.

For many of the participants, who are used to creating graphs by highlighting some spreadsheet numbers and pressing "make graph", it can be an eye-opener. A typical page of corporate accounting data can contain several thousand possible charts. So 99% of the job is identifying the critical data and identifying the underlying message.

It's never easy.

One of the first thinkers to make data come alive was William Playfair (1759-1823), the inventor of statistical graphs, who realized graphmaking was little more than cartography applied to numbers. This insight allowed him to invent the pie chart.

American Scientist brings us the welcome news that Playfair's two main works, The Commercial and Political Atlas and The Statistical Breviary have been republished in one volume for the heart-stoppingly low price of $39.99 ($32.31 from Amazon). Rosalind Reid reviews the reprint and Playfair's life in her book review at the American Scientist.

Here's an excerpt:

"Playfair's most intriguing arguments are those in which he  anticipates the  findings of experiments on cognition and perception  that were not carried out until two centuries later. Graphical  representation, he argues in the Breviary, can  "facilitate the attainment of information, and aid the memory in retaining it."

He had already proved the point in the 1786 edition of the Atlas, with the first published bar chart, which     illuminated Scotland's 1781 trade surplus with America and its     simultaneous trade deficit with Russia. It conveys its message to the eye in an instant. Like Playfair's other graphs, it has grid  lines, axis labels and hatching, designed with a thoughtfulness that makers of graphing software would do well to emulate."

Reid notes Playfair might have been more successful in getting his thinking to catch on had he not been so playful with other people's money. He died penniless in Covent Garden.

Technorati Tags: data, graphs, charts, William Playfair, cartography, communication through images, American Scientist

Posted by Allan Jenkins at 04:53pm in Cartography, Communication Skills, History | Permalink | Comments Welcome! (0)

Cotton just got higher in the Marcom Blog

A few months ago, I noted I was standing in tall cotton just to be invited to contribute to the Marcom Blog, where older communicators go to trade notes with the new communicators issuing from Auburn University.

Now three other contributors have joined the ranks, making the cotton a hell of a lot taller:

Susan Getgood, of Marketing Roadmaps.
Andrea Weckerle, of New Millenium PR.
Kami Huyse (APR), of Communication Overtones.

Welcome to the fray, Susan, Andrea and Kami!

Posted by Allan Jenkins at 09:31am in Communication Skills, Education, MarComBlog | Permalink | Comments Welcome! (4)

How to use blogs

Elizabeth Albrycht brings us a coolio slide by Ansgar Zerfass. My first sense is that it needs tweaking -- crisis blogs might help solve some conflicts, but not complex ones -- but I like the idea of mapping this.

Posted by Allan Jenkins at 12:45am in Blog Management, Communication Skills, Corporate Communication, Knowledge Management, Online Media | Permalink | Comments Welcome! (1)

Desirable Roasted Coffee breaks diplomatic relations with Sprint Ambassador Team

The Sprint Ambassador program got around to me today, which I guess ranks me about like Niger or Mali on their diplomatic list. I mean, they got to Rubel (France?) and Jarvis (NATO?) months ago, and we all know those big portfolios go fast.

And I am sure when they first started handing out portfolios, they did it nicely. Personally. With finesse.

But we low life get spam. Oh, yes. And no love.

Here's the sordid tale we third-worlders tell over stale canapés down at the chancery while we watch the jackals circle the sickly hippo. This afternoon I received this dispatch:

Hi Allan,

The Sprint Ambassador Team recently visited Allanjenkins.typepad.com and wants to invite you to participate in our Ambassador Program.

The Sprint Ambassador Program is all about exploring our latest products and services and allows you to give direct feedback to Sprint. We recently launched the Sprint Power Vision (SM) Network and want to provide you with the full experience, at no charge. Sprint Power Vision Network enables customers to download data at faster speeds and experience new data products.

So what?s the deal?

As a qualified participant, we will send you one Sprint Power Vision phone and provide you with six months of all-access service (at no charge). You?ll have access to the Sprint Music Store(SM) live TV broadcasts, gaming and more. Yes, you will also have unlimited free calling and data service. It?s a pretty good deal and all we ask for in return is your candid feedback (you decide how much and how often).

We look forward to receiving your registration!

The Sprint Ambassador Team

Look past, if you can, the banal prose that should flunk any college freshman. That's not important. What is important:

1. A "team" visited my site, wrote the letter, and signed it, but no names! Yet, they feel perfectly free to call me by first name. Now, I know that is a practice in direct mail marketing, and have long ago given up bitching about it, but it shows right off that this Cluetrain never got out of the station.
2. They visited (fill in the blank) my blog. But they didn't read it. How do I know? Well, they would have seen the Bacon's Information fiasco and trod more carefully, perhaps. They also would have quickly learned I live 4000 miles away from their nearest outpost and can only use their phone as a paperweight.
3. Oh, and it's exactly the same pitch they gave to Jarvis, way back before the waterholes dried up.

Not wanting to be appointed to an ambassadorship for which I am patently unqualified, I shot off this cable:

I am so glad you dropped in on Desirable Roasted Coffee (http://allanjenkins.typepad.com).

And I am happy that it's led to a Sprint Ambassador invitation.

Unfortunately, you didn't actually read the blog did you? Tell the truth!

Because if you had, you'd know two things:

1) I eat PR spammers who try to ingratiate themselves by saying they read my blog for breakfast (Don't believe me? Go here for a taste: http://allanjenkins.typepad.com/my_weblog/2005/11/bacons_informat.html )

2) I live in Copenhagen, Denmark -- any fool who had read the blog would know that. Clearly, I'm not in your customer catchment area.

No, Sprinters, you vacuumed up my address, and probably thousands of others, and spammed me.

Very, very stupid move. Just ask the folks at Bacon's.

Ok, Ok... a little rough around the edges, but since I never had diplomatic relations with them before now, what am I to do?

Sprint Ambassador Team, being nothing if not fleet, replied quickly with a terse note (uh, oh, I think that's bad):

Hi Allan,

This is not spam. We had noticed your interest in innovation and interactive technology and decided to extend an invitation to you.

Thank you,

The Sprint Ambassador Team

This is why diplomatic relations collapse. This is why countries go to war. When bullheaded "we automatons are going to give him a phone whether he can use it or not" meets "uhm, I'm not your target group, so why do you keep me in your sights?"

I issued the following demarche:

Do any of you have a name? I am sure the entire Sprint Ambassador Team did not collectively send either one of these mails. Since you feel free to be on first name basis with me, it's only fair that I am on first name basis with you.

John? Christy? Jorgé? Bob? Charmaine? Hell, just choose one.

Let's assume "Bob" until I am corrected.

Bob... the Cluetrain Manifesto says let your people come out and talk to us possible customers. Don't hide behind some sort of "team".

Ok. Now let's go back to the start:

You did not read my blog, Bob. Admit it. If you had, you'd know I was the wrong person to approach for two reasons:

1) I hate being pitched by anonymous pitchers who think they are hip because they have sold "bloggers" as a target group to their boss.

2) I live -- hello? -- 4000 miles from your nearest outpost. Send me the damned phone, but be aware I can only use it as a paperweight.

And, Bob... it was, and is, spam.

Do you really want me to be Sprint's ambassador? Well.... I could easily be. Not every ambassador is exactly what the foreign ministry had in mind.

I hope -- I most certainly hope -- Rubel and anyone else who grabbed this "deal" a few months ago were wined and wooed by Sprint. Because if they fell for this piece of hucksterism, then they sure aren't the gurus some think they are. Jarvis took them to task pretty fast.

Me? I've sent out the gunboats. I break all diplomatic relations with Sprint.

Technorati: diplomatic immunity, jeff jarvis, sprint ambassador, steve rubel, lame pitches, micropersuasion

Related post: Steve Rubel lashes out at the Blogging for Benjamins crowd... about time, I'd say

Posted by Allan Jenkins at 12:07am in Bizarre & Amusing, Communication Skills, Is Tedious in the House?, Public Relations, Scams | Permalink | Comments Welcome! (2)

There's a new blog in town: NevilleHobson.com

Friend Neville Hobson -- oh, you don't know Neville? The guy, the guru, the mentor who has pretty much created whatever awareness European biz has for social media? Yes, that guy -- has a new blog at NevilleHobson.com.

Now, I am hard to please. I spend way too much time mentally out there the edge, so when I come home, I want the books on the shelves to be where they were yesterday. I want easy. I want safe.

With Neville shifting from Nevon to NevilleHobson, a small but significant part of my world is turned on its head.

And I don't like it.

But that's just my own selfishness and... here's the thing... whatever shingle Neville puts out in front of the shop, it's worth my while -- it's worth your while -- to get in there and listen. You won't come out stupider, as we say down in the sticks, and you will probably learn something.

Neville! Keep on keeping on!

Posted by Allan Jenkins at 12:09pm in Communication, Communication Skills, Corporate Communication, IABC, Writing I Enjoy | Permalink | Comments Welcome! (2)

Social media & PR education

I've signed on again to be a contributor to the Marcom blog, the blog of Robert French, his PR students at Auburn University and a handful of lucky contributors. It's a terrific initiative that must be getting Robert some serious credit at the Bank of Karma.

Earlier this week, Robert threw out a few questions to the contributor team, asking us to consider them. Like many pretty good questions, they are simple to ask, harder to answer. Like trying to hold down a drop of mercury.

Here's my take. I hope readers -- professional communicators or no -- will comment with their angle.

(a) Do you believe college PR students reading and blogging about PR practices is a viable and valuable endeavor?

Two parts to this question: 1) reading about PR practices and 2) blogging about them.

On the first part: I'd call it required. Not only for students, but for every communicator. And not only blogs -- podcasts, books, seminars, conferences. Can anyone ever know enough about his or her profession or craft?

Blogs are a valuable new source of new thinking. I used to have to go to conferences, at great expense, to hear what my international colleagues were thinking. Now, many of them blog. My advice to every communicator: take advantage of that.

The second part of the question: do students need to blog about PR practices? It's not essential, but how can it hurt?

New PR practitioners need to master, and I mean master, many skills to succeed. Skillful writing. Succinct, moving storytelling. Intelligent pitching.  Having a "nose for news".

Those skills are not widely doled out,  I am sorry to say, judging from the pitches I get. Running a blog demands them all.  Running a blog can only make you better.

(b) What are the key concepts/lessons that should be included in such an exercise?

By following the leading PR/communication blogs, all communicators are exposed to fairly interesting debate about the future of the communication profession or, more correctly, how technology, media consumption habits, politics, shop-floor attitudes, and street attitudes will affect the future of our profession.

Now, some of the ideas flying around -- "the press release is dead" -- seem silly to me. But it's an idea floated by some serious people, and blogs are where it's being discussed.

And, best practices in corporate blogging are, surprise, talked about most on blogs.

(c) How might a future employer react to a student's PR blogging efforts?

In 2006? Positively for the lucky few. Indifferently for the rest. In 2008?  "You don't have a blog? You got nothing to say, or what? We'll get back to you, don't call us."

(d) What tactics by the students will best exhibit PR knowledge through their blogging efforts?

It loops back to (a).  No one will fault students for not yet being masters of PR. But now's a good time to demonstrate mastery of the underlying skills. Tell me a good story, a relevant story. And tell it well.

That's the take from Copenhagen.

Technorati Tags: PRedu, Auburn University, marcomblog, marcom blog

Posted by Allan Jenkins at 01:46am in Blogging, Business, Career management, Communication, Communication Skills, MarComBlog | Permalink | Comments Welcome! (3) | TrackBack (0)

Bacon's Information & Cluelessness ("it was an error in judgement..." says Bacon's Senior VP)

A final, final, installment of the Bacon's & Cluelessness series that started here and continued here...

In this segment: Bacon's SVP admits error and inadvertantly attaches email from underlings begging Bacon's SVP to call off the Desirable Roasted dog.

Back home in South Carolina, you can still hear old folks, when confronted with something so astounding that even they can't remember the like, utter, "I swan........."

Don't ask me the origin (it has nothing to do with aquatic fowl; I do know that), but it's usually accompanied by slow head-shaking and an expression of disbelief. Sometimes the next line is "Well, the lights are on over there, but ain't nobody home."

That's me, thinking of Bacon's. And by the time you read this long post, that's going to be you, too.

Yesterday, I posted, at the end of Cluelessness & Bacon's -- to finish the story, this promise:

I've sent a mail to Christine Birkner asking a) how my information got on their database and what that information is and b) asked for an explanation of the similarity between the Bacon's blog survey and the Edelman/Technorati one.

I'll keep you posted.

Many hours later, I had not gotten an acknowledgement from Christine Birkner or her boss, Karen Ericksen. Frankly, I didn't expect an answer, per se, but had hoped for a "ok, we'll get back to you" You know, just to know if someone was home over there.

I follow up...

So I followed up in an email to Christine Birkner and her boss, Karen Ericksen:

"I am sure you are aware by now the Bacon's Information Blog Survey is becoming somewhat of an embarrassment for Bacon's. A brief search on Technorati or Google Blogs or even Google itself will reveal that I am not the only blogger disturbed by the survey and how it's been handled.

 Let me repeat my questions:
 
1) How did I get into your database, and what information do you have about me?
 2) Did Bacon's Information copy the Edelman/Technorati survey?
 3) If so, why?
 4) If not, why did Bacon's Information apologize to Edelman?
 
I hope you will answer by the close of business today, since you have had a full day. If not, I will begin asking higher up in Bacon's, and report my progress daily on my blog.
 
Or you could just say "you know, this blog survey was a really, really terrible mistake & we apologize to all PR bloggers for it".
 
As always, you are welcome to contact me & I will naturally be happy to publish whatever reply you decide to send."

OK, I will plead guilty to cattle-prodding, just a little. But, see, while Bacon's wasn't responding, they were reading my blog. All day, I got several pops a minute from Bacon's or MediaSource -- moreover, they were doing Google and Technorati searches on almost any permutation of "Bacon's", "Information", "Blog", and "Survey" they could manage (some blogged their own names, but let's put that down to Blego). So it wasn't as if my email had fallen through the cracks.

Bacon's Replies and Admits "an error was made..."

Finally, I received this email, from Ruth McFarland, Senior Vice President and Publisher of Bacon's Information (in response to her underlings, Birkner and Ericksen). Let's read and parse!

Mr. Jenkins –
I have attached all information Bacon’s has about you and your blog in our database.

Ruth McFarland attached a PDF file with my info... quite sparse, actually, with my email address (which is public) and my blog address (ditto) and an accurate assessment of what I cover. So far, so good; I provide far more information on my blog.

We obtain blog information from a variety of websites and other sources such as our clients requesting certain ones to be added.  I cannot tell you who/what suggested you be added to the Bacon’s database.

That's trouble for Bacon's. Cannot or will not?

More trouble:  Fooled, apparently, by a dot.com address and American English, Bacon's assumes I am a US resident. But I am not. And it is illegal -- yes, illegal -- for US companies to register information about EU residents in US databases without their permission. The US and the EU have a treaty about this, and it's taken very seriously here. However, since Bacon's doesn't operate in the EU, it's hardly worth the effort to file charges.

The Edelman issue is between Edelman and Bacon’s.  If you wish further information, please read Phil Gomes’ blog, as he works for Edelman and can provide you with all of the details you wish.

The astute reader will have already noted that I quoted Gomes in my email to Birkner, so... that's circular. McFarland forgets I am a savvy PR blogger and can spot deflection at a thousand yards. But I have asked Gomes to comment, though I think he would be fully justified to say "buzz off, it's Bacon's fish, let them fry it."

Here comes the mea culpa:

It was an error in judgment to send out an e-mail attachment to bloggers, as it should have been an online survey.

The passive voice used in this deflection is a gem. Herman Wouk gets this just right in The Caine Mutiny when he has Lieutenant Keefer instruct young Ensign Willie Keith on how to write perfect Navy memos: "It was not thought necessary to contact fleet command. It is regretted if this thought was in error."

Who made the bad judgement call at Bacon's? It doesn't matter. An error in judgement was made....

Good enough! Bacon's need not eat more crow on my account.

But...a reward for your patience, reader!

Ruth McFarland, when she wrote to me, inadvertantly included the internal correspondence that prompted her interesting reply. So, as a reward for your patience, and for your amusement, and as a cautionary tale to cut off the tail of your email trail, I leave you with this plaintive cry for help from Christine Birkner's boss, Karen Ericksen, to Ruth McFarland:

Subject: Allen Jenkins again...

Hi Ruth,
He sent Chris (and I) another e-mail about this. Please see the note below.  I know you don't want to reply to him at all but what do you think of Chris sending a simple reply informing him that she has forwarded his comments on and her only role was to provide a point of contact to those that chose to respond. It really sounds like he's not going to let this rest.
- Karen

Technorati tags: Bacon's Information
Bacon's
Bacon's Blog Survey

Posted by Allan Jenkins at 01:03am in Bizarre & Amusing, Communication Skills, Is Tedious in the House?, Public Relations | Permalink | Comments Welcome! (7) | TrackBack (2)

Cluelessness & Bacon's: to finish the story

I hope you all will forgive me for leaving you hanging. My post Is Bacon's Information, Inc. utterly clueless? I'd say it's possible was posted Thursday, and some of you have been waiting breathlessly for the next installment.

[Update: the story continues!  Bacon's Information Senior VP admits "error" and forward's staff pleas to "make him stop!"]

Relax, Bacon's is still clueless. And now Phil Gomes has discovered striking similarities between Bacon's blog survey and the recent Edelman/Technorati survey... striking similarities.

So read on!

I wrote Christine Birkner, Special Project Supervisor, Bacon's Information an email in which I noted both my willingness to help and my frustration:

Christine,

I'd love to respond to your survey, since I am a PR professional who happens to blog. But while the document tries to open as a form, it's impossible to enter any data. Yes, I know how to work around that, but a) it's a great deal of trouble, b) while I merely don't have patience to do the work-around, I suspect many recipients will not even know that much.

Moreover, on all the questions where you've supplied radio buttons, I suspect I'm one of many who find them frustrating. How often do I blog? When I'm moved to do so. That can be 10 times one day, and then nothing for a week. Primary reason I blog? All three, since they are mutually supportive. I am an expert in my field, so I blog to make my opinions known AND... so that I might remain an expert in my field ... open up dialogue.

Do I find a company blog credible? Well, it depends on the company. Companies are credible. People are credible. Media, as conduits, are not credible or incredible by themselves.

So... make it easy for me (and not embarassing for Bacon's): Give me a survey that a) one can actually fill out and b) that makes sense to fill out.

Oh, and hurry. I and every other PR blogger you sent this train wreck to can put "Bacon Blog Survey" at the top of Google tomorrow, in the worst way.

Feel free to contact me at any of the contact points below.

Best regards, Allan Jenkins

To Christine Birkner's credit, she replied within a few hours, cc.ing another Bacon's Information employee whose tasks are not apparent to me (I like to think Birkner was cc:ing the Bacon's Vice President who insisted this thing go out, as a way of saying "told you so"... but she might also just be covering her ass.)

Mr. Jenkins,

 

Below is a plain text format of our survey. We apologize for the survey format. We are currently working on a website link for future surveys. I also apologize for the general nature of the questions. The survey was sent out in a mass email to all of the bloggers in our database. Feel free to tailor your responses as they apply to your blog and industry. Thanks for your participation and feedback. If you have any further questions or comments, let me know.

Read that one more time, gentle reader. Let it sink in. And let us parse.

Cluetrain derailment #1:  "The survey was sent out in a mass email to all of the bloggers in our database."

Technorati tags: Bacon's Information
Bacon's
Bacon's Blog Survey

Posted by Allan Jenkins at 01:37pm in Bizarre & Amusing, Communication Skills, Is Tedious in the House?, Public Relations | Permalink | Comments Welcome! (1) | TrackBack (0)

Bacon's Information clueless about browsers

It's no surprise that my blog has been pinged into virtual submission by the eager beavers at Bacon's. What's interesting is that Bacon's totally slaves to the idea that Internet Explorer is the only browser for right-thinking corporate drones.

Memo: we don't drone at Desirable Roasted Coffee.

No, this was not the rest of the story... just an aside.

Posted by Allan Jenkins at 03:44pm in Bizarre & Amusing, Communication Skills, Is Tedious in the House?, Public Relations | Permalink | Comments Welcome! (0) | TrackBack (0)

Is Bacon's Information, Inc utterly clueless? I'd say it's possible

UPDATE: this post now has a 2nd part: Cluelessness & Bacon's -- to finish the story.
And a 3rd part: Bacon's Information & Cluelessness: ("it was an error in judgement" says Bacon's Senior VP)

I love surveys. Can't resist them. I love giving my opinion on just about any subject. And I love looking at the results, where I am usually deliciously confirmed in my prejudices and suspicions about the general population.

So imagine my joy when Bacon's Information, Inc sent me a survey this afternoon to ask about my blogging habits.  Normally, I am reticent about my blogging habits -- it's such a dark art -- but Special Prosecutor.... whoops... Special Project Supervisor Christine Birkner was so inviting that I could not resist:

"I am writing from Bacon's Information, a national source of media information for corporations and public relations professionals. We are asking for your help in updating our blog database by completing the following survey. This information will assist us in updating your FREE listing in Bacon's online media databases and print directories.  Feel free to also include any contact preferences you have, including what types of information you would or would not like to receive from public relations professionals. You may reply to this e-mail, fax your updated information to 800-922-2477 or contact us at any time at blogs@bacons.com. Please contact me with questions or comments.
Thank you."
Christine Birkner
Special Project Supervisor
Bacon's Information, Inc.

Now, does that not ooze with everything that's wrong with our PR industry? Let's parse a little, shall we?

"I am writing from Bacon's Information, a national source of media information..."

Not in my country, you aren't. Christine Birkner apparently thinks I live in the United States. Boy, is she wrong.

"We are asking for your help in updating our blog database by completing the following survey."

Well, of course, they needed something from me. What's not clear is what's in it for me. Oh, wait, here it is.

"This information will assist us in updating your FREE listing in Bacon's online media databases and print directories."

Note the insipid "will assist us"... PR tyros: "help" is a perfectly good verb and makes you sound less simpering. The capitalized "FREE" indicates a writer who secretly admires the work of early direct mail copywriters; clearly, our writer is torn, split, rendered, and quartered senseless. So senseless that she/he never gets around to telling me exactly why I should want a listing, FREE or not, in Bacon's many databases. [Update: hang on... if I'm in their print directory, why don't I get a free copy?]

Finally...I opened the attachment...  a Word document. Now, yes, I can hear all of you screaming "No, No, Allan...turn away from the Light"... but I opened it.

Corruption, corruption... Tom Dewey probably came out of the grave. A mess that was impossible to fill out because of bad formatting, bad attempts to mesh HTML, forms, and Word, you name it...

A train wreck.

Oh, there's more.... I wrote Christine Birkner.

To be continued... UPDATE: this post now has a 2nd part: Cluelessness & Bacon's -- to finish the story.

Technorati tags: Bacon's InformationBacons

Posted by Allan Jenkins at 10:53pm in Bizarre & Amusing, Communication Skills, Is Tedious in the House?, Public Relations | Permalink | Comments Welcome! (3) | TrackBack (2)

Professor Lee Hopkins on Signposts, Transitions, and Summaries

Lee Hopkins, who lounges on the Futon of Antipodean Communication here at Desirable Roasted Coffee, podcasts today on signposts, transitions, and summaries: three of the dusky handmaidens of effective communication.

One of my seminars -- Communicate with Logic...and Passion -- has a section called markers, transitions, and summaries, and makes pretty much the same point: if your audience doesn't know every minute where they are, where they've been, and where they're going... they are going to walk out.

Do you give presentations? Write memorandums and reports? Listen to Lee's brief podcast, practice what he preaches, and you'll be communicating better before your first cup of (Desirable Roasted!) coffee.

Posted by Allan Jenkins at 09:22am in Communication Skills, Writing I Enjoy | Permalink | Comments Welcome! (2) | TrackBack (0)