Nobody knows everything

The BBC News front page highlights today (Tuesday 11 May) a piece on its Business pages titled Business Bites the Blogging Bullet. For most of us in the Communications industry, it won't say anything that we haven't already heard a hundred times before in similar articles (that savvy businesses are starting to wake up to the 'army of online commentators' in the blogosphere and that engaging with them 'can [result in an] amazing piece of market research that you can get for free' - Matthew Yeomans, Custom Communication).

For me, the key phrase in the article comes from Hugh Macleod when he says 'It's all virgin snow and we're still dealing in unknown quantities, but that's what makes it exciting.' Whatever your take on the Edelman/Walmart situation, it goes to show that even the big fish, the 'somebodies' don't have a magic formula when it comes to harnessing the blogosphere for PR purposes. Countless bloggers offered their opinions and no doubt some of them will have got it right, at least in part. My point is simply that nobody has the answer but together, as Nobodies, hopefully we might be able to get a bit closer. Vive la nobody.

PS – possible venue for a UK meeting of the I.A.N?

Comments

[Serge Cornelus]

Let me know when you go and ask the good man: 240 whiskies are too good to let go untasted (or at least a few of them :-) )

[Sam Smith]

Brilliant idea Allan, I'll get in touch with the landlord and see if we can get a plaque on the door :)

[Allan Jenkins]

I think we should make it honorary world headquarters.